Newcastle United

Execution

Newcastle Across Two Roblox Experiences: Pears.gg brought Newcastle United into Paradise RP and 100 Player Floor Is Lava, creating a cross-game campaign centred around the club, its players and the launch of its new kit. Collect the Newcastle Squad: Players explored both experiences through a Newcastle-themed scavenger hunt, collecting 12 player tokens representing seven men’s and five women’s team players. Each token was connected to that player and their corresponding virtual kit, turning the squad itself into the campaign’s progression mechanic. Newcastle Throughout the Worlds: In Paradise RP, Newcastle flags were placed throughout the world to extend the club’s presence beyond the scavenger hunt and make the campaign visible across the wider experience. In 100 Player Floor Is Lava, the entire first world was transformed with Newcastle-inspired elements, embedding the club directly into the game’s core environment. Unlock the New Kit: As players progressed through the scavenger hunt, they could unlock rewards and virtual versions of the Newcastle kits corresponding to the players they collected, connecting the new kit launch directly with exploration, progression and the squad itself.